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With AdWords you can have your first visitors and buyers within hours. Typically, within hours of starting your Google AdWords campaign, you can expect to see increased traffic to your site. The sooner people can find you, the sooner you will see positive results in your sales pipeline.

Target Your Market (Maximum Relevance)

A great advantage of AdWords is that your ads will be highly relevant, and will only be shown to people who are looking for something related to what you're offering. You are able to target specific geographical locations, right down to a city level or even a certain radius around a location. AdWords also allows you to select specific hours during the day for optimal trading.

Control Your Budget

One of AdWords' primary benefits is that it's extremely cost effective. You only pay when someone clicks on your ad, not when your ad appears. You decide how much you want to spend monthly, and you'll never be charged more than that amount.

Measure Your Campaign

With Google AdWords every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions (how many times your ad was viewed), the click-through rate, number of conversions, conversion rate, cost per click (CPC) and cost per acquisition (CPA).

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Digital Marketing Explained

If you are not marketing your business online then you are missing out due to the fact that internet usage has literally more than doubled over the past decade influencing how people interact and purchase products. Presently, if you want to connect with and influence potential customers then you need to consider Digital Marketing to interact with customers online. The biggest differentiator is that most touch points can be tracked and reported on almost live helping you to adjust your campaign online. Digital marketing refers to any online marketing tool such as Email Marketing, Adwords Campaigns(pay-per-click advertising), social media marketing and blogging are all digital examples of online marketing efforts.

Identify your Online Assets

Most online tools are marketing assets and therefore are readily available at your disposal. Here are some examples of Digital Marketing Assets:

• Your Website
• Branding like Logo's
• Videos
• Content and Images
• Written Content like Blogs, Product descriptions, Testimonials
• Articles, Stories and Reviews
• Social media pages and more

Marketing Strategies and Channels

Here is an overview of the strategies businesses are using online:

Email Marketing

One of the oldest but still effective online marketing tools. A great platform to advertise promotions, events and special deals to a loyal customer base or a targeted base. Direct marketing using email marketing is another approach to communicate with a loyal customer base and grow your database through user referrals.

Search Engine Optimization and Marketing (SEO)

Optimizing for Search engines is another way to not to have to pay to show up in search results. You dont pay directly for a click result however to get a page rank result is still a labour intensive and technically challenging discipline which does come with a hefty labour cost to keep up to date with possile compliance requirements to perform well in SERPS.

What is Search Engine Optimization and Marketing?

SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer. If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other.

ITNT offers integrated digital marketing from websites, SEO, social media, online advertising, email marketing, graphic design, blogging, lead generation, writing, video and more.

Social Media Marketing

Another free online way to rank organically using platforms like Facebook, Instagram or Twitter to market your product or business. This does also take allot of time but can deliver cheaper search results as an asset to your digital marketing plan.

Google Ads and Paid Search

Search engines offer text and display ads on their Search Engine Results Pages called SERPs. This is one of the best methods to target customers who are actively searching for your type of product or service. You pay directly for every click and can be positioned very quickly in the top search results if done properly. Additional controls allow ads to be shown during specific times matching your office hours and geographically for local only search results.

Let us help you build online traffic, create brand awareness, improve customer service, and develop better use of digital tools internally to drive better communications, marketing and more productive business outcomes. Conversion is our goal to achieve results and revenue.

Contact us so we can assist in helping you choose your Digital Marketing Strategy.