Digital Marketing

ITNT uses digital technologies for the marketing of products and services on the internet. To help improve sales and brand awareness we utilise online platforms using SEO, SEM, websites and social advertising platforms to help generate leads and customer engagement.

ITNT facilitates Google's online advertising programme AdWords that lets you reach new customers and grow your business. With AdWords you can choose where your ad appears, set a budget you're comfortable with and measure the impact of your ad. There's no minimum spending commitment. You can pause or stop the service at any time.

You can reach people as they search for words or phrases (which are called keywords) or when people browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you're charged only when someone clicks your ad. Other cost options like cost-per-impression (CPI) are also available. We can help you choose the best solution that supports your online marketing needs, try one of our affordable pay-per-click (PPC) advertising plans.

Ad Pricing Plans

Bronze

Starting at

R2350.00 /month

POPULAR

Silver

Starting at

R4750.00 /month

Gold

Starting at

R7150.00 /month

Get Started

With AdWords you can have your first visitors and buyers within hours. Typically, within hours of starting your Google AdWords campaign, you can expect to see increased traffic to your site. The sooner people can find you, the sooner you will see positive results in your sales pipeline.

Target Your Market (Maximum Relevance)

A great advantage of AdWords is that your ads will be highly relevant, and will only be shown to people who are looking for something related to what you're offering. You are able to target specific geographical locations, right down to a city level or even a certain radius around a location. AdWords also allows you to select specific hours during the day for optimal trading.

Control Your Budget

One of AdWords' primary benefits is that it's extremely cost effective. You only pay when someone clicks on your ad, not when your ad appears. You decide how much you want to spend monthly, and you'll never be charged more than that amount.

Measure Your Campaign

With Google AdWords every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions (how many times your ad was viewed), the click-through rate, number of conversions, conversion rate, cost per click (CPC) and cost per acquisition (CPA).

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Digital Advertising Plans

Digital Marketing Explained

If you are not marketing your business online then you are missing out due to the fact that internet usage has literally more than doubled over the past decade influencing how people interact and purchase products. Presently, if you want to connect with and influence potential customers then you need to consider Digital Marketing to interact with customers online. The biggest differentiator is that most touch points can be tracked and reported on almost live helping you to adjust your campaign online. Digital marketing refers to any online marketing tool such as Email Marketing, Adwords Campaigns(pay-per-click advertising), social media marketing and blogging are all digital examples of online marketing efforts.

Identify your Online Assets

Most online tools are marketing assets and therefore are readily available at your disposal. Here are some examples of Digital Marketing Assets:

  • Your Website
  • Branding like Logo's
  • Videos
  • Content and Images
  • Written Content like Blogs, Product descriptions, Testimonials
  • Articles, Stories and Reviews
  • Social media pages and more

Marketing Strategies and Channels

Here is an overview of the strategies businesses are using online:

Email Marketing

One of the oldest but still effective online marketing tools. A great platform to advertise promotions, events and special deals to a loyal customer base or a targeted base. Direct marketing using email marketing is another approach to communicate with a loyal customer base and grow your database through user referrals.

Search Engine Optimization and Marketing (SEO)

Optimizing for Search engines is another way to not to have to pay to show up in search results. You dont pay directly for a click result however to get a page rank result is still a labour intensive and technically challenging discipline which does come with a hefty labour cost to keep up to date with possile compliance requirements to perform well in SERPS.

Social Media Marketing

Another free online way to rank organically using platforms like Facebook, Instagram or Twitter to market your product or business. This does also take allot of time but can deliver cheaper search results as an asset to your digital marketing plan.

Google Ads and Paid Search

Search engines offer text and display ads on their Search Engine Results Pages called SERPs. This is one of the best methods to target customers who are actively searching for your type of product or service. You pay directly for every click and can be positioned very quickly in the top search results if done properly. Additional controls allow ads to be shown during specific times matching your office hours and geographically for local only search results. Contact us so we can assist in helping you choose your Digital Marketing Strategy.

Frequently Asked Question

Choose your spend, carefully decide on how much you can spend on a monthly basis (remember to add in the management fee) and then contact us. We will build your Ad's and send for approval. Once your campaign has been set up, you will be required to make your first payment.

Every month we will send you a report on how your campaign is doing, while doing monthly maintenance on your account.
We will create Adverts and put the finishing touches on your campaign in order to maximise the return on your spend.

Make sure your website is SEO compliant for the best return on your campaign spend.

Free Set-Up

We will set up your account for free – from choosing the right keywords, to writing the adverts and targeting your markets.

Spend Control

We will manage your account to maximise your spend and make sure not a cent more of your budget is spent.

No Contracts

Simplified billing, easy terms, no contracts and no cancellation fees. If you wish to no longer use our service, we simply require 1 calendar months' notice.

Monthly Reporting

We will send you a monthly report on how your AdWords account is doing – showing you how many times your ad has been seen and how many visitors it has sent to your website.

Ad Copy

Your adverts will be written by our expert Ad team. Each ad is tailored to your business and target market to maximise the click-through to your website.

Dedicated Account Manager

You will get a dedicated account manager who will work on your campaign on a weekly basis in order to get you the best results.

Why Choose Us

01

No Long Term Commitments

Our server hosting packages are all month to month – you don’t have to commit to a 12 or 24 month contract.

02

Technical Support

We offer an all in one hosting solution with online and telephonic support.

03

High Speed

We offer the best high speed internet bandwidth to your websites through our web hosting solutions.

04

Active Monitoring

All servers, associated maintenance services, and primary links have active monitoring with immediate alerts if failures occur.

05

99.9% Uptime Guarantee

We guarantee rapid response times, should failures occur, to minimise your downtime. We have dedicated failover systems to ensure that power and connectivity is maintained to the servers at all times.

06

Redundancy

We have a dedicated link to Internet Solutions (IS) allowing us to offer the existing redundancy available via the IS backbone, thus reducing the potential impact of downtime.

07

Firewall

All servers are protected by a managed firewall.

08

Server Security

Our ITNT server room is securely housed with 24/7 security and managed access control into the server room.